The logistics of information flow in managing the quality of food products
Author:Conf. univ. dr. Roxana Procopie, Lector univ. dr. Magdalena Bobe
JEL:D30, L66, L81
DOI:
Keywords:feed-back, information, quality, logistics, food
Abstract:
Attempting to introduce quality in production, distribution and trade
companies, leads to a rise in their level of competitiveness on the market. The lack
of informational feed-back on quality among economic operators causes a series of
dissensions that may contribute to product degradation, stock blocking, supply
irregularities, conflicts with customers, even activity stop.
Food products get to the consumers by means of logistic chains which can
involve different types of factors and can pass more frontiers. A weak link may
affect the safety of the food products that may become dangerous to human health,
producing risks for consumers and considerable costs for the suppliers. As the risks
related to foods safety may appear in any part of the chain, it is essential to have an
appropriate control of the whole chain. Food quality and safety are the common
responsibilities of all the factors that intervene in the processes and it is necessary
that they combine their efforts.
The wide range of food products on the market, together with the correct
information broadcast, as a main factor of promotion strategy, allow the end user to
adopt a critical attitude and develop the selective capacity that may favor some
forms of competition based on quality, to the detriment of the ones based on costs.
Thus, it is necessary to re-think the concept of quality, in the attempt to
propose innovative solutions that can give answers to the market’s signals,
assessing correctly the implications that come from facing the collectivity and the
delicate relationship between man and the environment.