Distribution- the synergetic process in establishing the value
Author:Conf. univ. dr. Monica Aureliana Petcu, Conf. univ. dr. Iulia David Sobolevschi
JEL:D46, L11, M31
DOI:
Keywords:synergy, immaterialism, dissensions, integration
Abstract:
The distribution, defined as a combination of utilities and functions which
assures the successive transfer of goods and services and the right of property over
these, from the producer to the consumer, includes the goods flow, the
transactional, informational, currency, and risk, has a complex character and an
active part in the economic process.
Paradigmatically, the center of the distribution strategy is at the producer, as
a major component of the mix of marketing, aiming at: the distribution channels,
the economic circuit and the logistics, the selection of the partners and the relations
among them.
The aim of the distribution strategy is the consumer and the most appropriate
connection that he has with the distribution channels; its importance is being given
by its fundamental destination in the system.
The strategies in the distribution domain have to come to the whole chain of
partakers in the systemic view of integration, and to reconcile the conflicting
concerns which could otherwise lead to the collapse of the entire channel. Despite
conflicting concerns certain distribution channels must not affect the immaterialism
of the system which foresees its option over its elements .However, during the
process, holonic systems appear, with their independent components, components
and the integration through the general purpose of fulfilling a certain necessity of
the consumers, in specified conditions, imposes sustained efforts.
The analysis of the value, focused on the basic function of each partaker
can allow finding the most efficient ways at the sub-functions level and the
synergetic spreading of the effects in order to create the competitive advantage of
the distribution channel, in its general view.