Metaverse Marketing: A Business-To-Business Analysis of Brand Strategies
and Generation Z Engagement in the Sports Industry
Author:Saima Hussain, Rizwan Raheem Ahmed, Dalia Streimikiene, Faheem Bukhari
and Justas Streimikis
JEL:L82, M3, O33
DOI:10.24818/EA/2025/70/1091
Keywords:
Abstract: