Academia de Studii Economice Bucuresti

Amfiteatru Economic
AN ECONOMIC AND BUSINESS RESEARCH PERIODICAL
Facultatea de Business si Turism

The strategic importance of after-sales services for the insurance of growth in customer-value-oriented management: an observation of small and medium-sized industrial goods manufacturers

Autor:Dr. Tim Bendig, Dipl.-Kfm. Tobias Irion, Dipl.-Kffr. Nora Oettgen

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Cuvinte cheie:Servicii post-vânzare; Bunuri capitale; Marketing strategic; Segmentul strategic de afaceri

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