Academia de Studii Economice Bucuresti

Amfiteatru Economic
AN ECONOMIC AND BUSINESS RESEARCH PERIODICAL
Facultatea de Business si Turism

Responsabilitate sociala corporatista si competitivitate

Autor:Associate Professor Daniel Şerbănică, Associate Professor Gheorghe Militaru

JEL:M14, M21, L20, O10

DOI:

Cuvinte cheie:responsabilitate sociala corporatista; avantaj competitiv; reputatie sociala; impactul social al lantului valorii; standarde sociale; publicitate negativa; impactul strategic al RSC

Abstract:
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