Academia de Studii Economice Bucuresti
Amfiteatru Economic
AN ECONOMIC AND BUSINESS RESEARCH PERIODICAL
Facultatea de Business si Turism

Managementul şi marketingul strategic universitar

Autor:Prof. univ. dr. Constantin Brătianu, Prof. univ. dr. Nicolae Al. Pop

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DOI:

Cuvinte cheie:management strategic; marketing strategic; procesul Bologna

Abstract:
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